Qualitative Market Research
Qualitative Research For Targeted Insights
Qualitative research involves the collection and analysis of non-numerical data (text, video or audio) to understand concepts, opinions or experiences. It can be used to gain in-depth insights into a problem or generate new research ideas. To ensure effective and quality recruitment, we use observation, approach and research techniques. Whichever methodology you choose, we have the right solution to support you.
Our Services
Qualitative Market Services
In Depth Interviews
In-depth interviews are detailed qualitative research that aim to deepen perspectives on the topic addressed.
Dyads & Triads
A dyad and triads is a type of market research involving two participants and a triad is made up of 3 participants.
Focus Group Discussion
It is possible to collect information that can provide an understanding of perceptions, beliefs, attitudes about a topic, product or service.
Ethnographies & Observation
Ethnography is a qualitative method for collecting data often used in the social and behavioural sciences.
Online Interviews
In online interviews, data is primarily generated through conversations between a researcher and respondent in a situation, or practice.
Video Conference / Interviews
Live video interview is like a F2F interview or a panel of interviewers ask you questions in real time.
Central Location Test
Central location test (CLT) is a research method conducted in a specified location to collect quantitative data by hearing evaluations from respondents about products
